2026 44th Annual Professional Santa & Mrs. Claus School
2026 we celebrate 44 years of ever evolving training for Holiday Performers. Rooted in the traditional but keeping up with the social trends of the present!
Over 200 different courses are available through Professional Santa Claus School. All are unique and EXCLUSIVE to PSCS.
Whether you are brand new to the Santa industry, or you have been out there on your own trying to figure it out, or you have 35 years performing as Santa, we guarantee you'll learn hundreds of new things, tips, techniques, tricks and procedures that will change the trojectory of your career.
2026 we'll be offering most of our most requested
CORE CURRICULM in a series of ONLINE SEMESTERS.
PSCS ON TOUR 3-day Live Conference Chicago, IL
Details are still being finalized. (May 2026?)
Friday Night welcome party!
2 FULL DAYS 9 AM - 6 PM Classroom Training
20-30 topics will be covered.
3 Hour Break out session for Mrs. Clauses
Buffet lunches Saturday and Sunday
Discount Lodging will be available at the Conference Hotel
Logo neck wallet name tag
Logo Binder with writing tablet
Logo Pen
Diploma & Graduation Party on Sunday
Those who REGISTER EARLY receive
the MY SANTA REPORTS Marketing program. ($400 Value!)
ELEVATING YOUR PERFORMER SKILLS Semester # 1 April - June ONLINE 40-50 Hours
- Planning your career now for maximum career success in 5 years vs. 25 years!
- Anatomy of a seated Santa visit. Understand, master, control, adjust, own it!
- Gracefully end any seated visit in less than 2 seconds. (Line pacing technique)
- Never lift another child onto your lap.
- L.A.S.H. technique - Instantly greet & pose the child/ren in one move! No jostling!
- How to easily stop a squirming baby from falling.
- 30 easy ways to win over toddlers / hesitant visitors.
- Understanding the various levels of child development for better, more varied visits.
- In depth application of procedures for children on the developmental chart.
- The Jolly Factor – How to achieve and maintain the JOLLY for 4,6, even 8 hours!
- How to answer any impossible question.
- Santa visits - Handling visits w children traumatized by natural disasters/shootings.
- ASL American Sign Language for Santa / Mrs. Claus
- Understanding Autism and adapting lap visits for the Special Needs visitor.
- HOW TO: Pet Photo Events – Success instead of chaos.
- HOW TO: Mini- Sessions (5-15 mins.) with professional photo studios
- Mastery and control of events at Pre-Schools, Day Cares & Elementary schools
- Santa / Mrs. Claus visits to Senior Living Centers.
- High Definition Make-up for a more polished professional look. Prep for Photo studio bookings, television commercials, online auditions, etc. Clients will rave! Tips will increase as you mesmerize children, parents and event coordinators with a new dimension of stunning realism!
- Beard and moustache grooming to that storybook Santa look.
- Better conversations with all ages of visitors. The “Kiddie Kocktail Party”
- Unicorns, Penguins, Asteroids, Northern Lights… How to WOW!
- Pacing your line. It IS possible to have longer visits and move up to 125 children through the busy line in one hour having more fun, without rushing anyone!
- How to end an event, in 10 mins., with over 100 families still in line at closing time.
- Preparing your “Santa Secrets” for more interesting end to each visit.
- Basic Santa phrases in Spanish to get through a seated visit.
- Insider resources, solutions, tips, tricks and secrets to every aspect of Clausing.
- Have a healthy season despite the runny noses, coughs, fevers & sneezes on your lap.
Elevating your Business to Excellence Branding Marketing Private Consultations
May - July ONLINE~ 30 hrs
Includes THREE 30 min. Private Consultations
Includes Graphics Services
Includes CPS Certification & CPS Website
Includes Powerful Marketing Program
- Picking a powerful Business Name (2 hrs + a 30 minute p.c.*)
- Starting your business – Legal aspects,forms & requirements (2 hrs)
- Develop your business brand to eclipse your competition. (6 hrs + 2 p.c.*s)
- Maximize your season. Effective Income projections, Roadmap for more profits…
- Get off the Gig Salad rat-race of chasing “ify” shoppers and build a real client list!
- Is your BUSINESS CARD really working for you? Let’s design one that does!
- Iron clad contract/invoicing elements, legal considerations, avoid misunderstandings
- Income generation tactics that most Santas have never considered (2.50 hrs)
- Connecting with your client; InstaGram, Facebook business profile, business signature, printed materials…
- Marketing your Santa / Mrs. Claus Business (3 hrs)
- Unique Publicity Photos – Upgrade your presentation for higher dollar bookings.
- Creating various Business Packages to increase income with every booking.
- Collection of FREE GOODIES to give clients to increase value and inspire referrals.
- Communicating with your client on a professional level for more smooth events.
- On-site mini elf training for an instantly smoother operation and line pacing.
- Working with the press - When a microphone is shoved in your face. SSSB!
- Creating an attention-getting PRESS RELEASE for free blanket marketing attention.
- The Santa Industry ETHICS of working with clients, agents another Santas.
- When the hugs end - Overcoming post-season blues.
Now THAT is Holiday ENTERTAINMENT!
20 hours of lively, fun, interactive ZOOMS with the group.
TUESDAYS & THURSDAYS July-August
Take your entertainment repertoire to a whole new level and start having more fun yourself at your event. You’ll leave events twice as energized by your crowds reactions, participation by guests of all ages, bigger tips and more referrals (once you ditch the storybook) get the gang up and joining you.
EXCLUSIVE COPYRIGHTED ACTIVITIES not shared at any other Santa training on the planet.
- Santa/Mrs. Claus MINDSET. Easier than the complex “backstory” method!
- Stop “acting” and start THINKING just like Santa/Mrs. (10 hrs)
- Beyond what we know about Santa / Mrs. Claus.
- Fun, INTERACTIVE ACTIVITIES for holiday parties with all ages. Dazzle ‘em!
- Backing it up when you tell your client they will have a “MAGICAL” experience.
- Knowing when to RESET YOUR LINE and how to do that in 6 minutes.
- Why “fake” bearded Santas often succeed in staying in character better!
- Real bearded Santas – Digging deeper to flip that switch. Soul searching exercise.
- Best resource book for great stage material and FUN with your audience.
- Ego versus CONFIDENCE.
- “INTENTIONAL” events for better success at every event!
- Storytelling secrets to being truly entertaining to your audience with a 7 minute attention span. Reading a book is NOT “entertainment” to your client.
- On stage – Client states there is a 20-minute delay- Entertain the crowd! Now what?
- UNIQUE PROPS that can be incorporated in your Santa / Mrs. Claus show
- How you can make Santa’s reindeer fly by in your home visit client’s backyard.
- Adding magic to a home visit & the morning after, with a $1.00 trinket.
- Tools for on stage and group interaction. (Exclusive Hand outs from PSCS)
- HOW TO! The original (TRADEMARKED in 1984) “Sneak-N-Peek™”
MRS.CLAUS Steps out into the SPOTLIGHT!
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ADVANCED PERFORMERS 4-Day Conference in Denver, CO Labor Day Weekend Sept 4-7th
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